At All Things Cake, we love LOVE! And we love CAKE! So when we get to combine the two, you can imagine how excited we get! So as Engagement Season (it’s a thing, I promise!) nears, we get a little giddy and start planning all the fun cakes we hope couples pick out for the upcoming year. We sketch designs and head to Pinterest for inspiration. And we create “dummy cakes” to display in the store in hopes that someone will love them and choose them for their upcoming wedding. It’s definitely a fun time of year!
This Engagement Season (the time over the holidays when most proposals occur), we are especially excited because we have more venue partnerships than ever before! We have been chosen by a select handful of venues to be in the packages they offer to brides. This is wonderful because we get to deliver to these venues frequently. We have a familiarity with the venue and great relationships with their staff, which means a more seamless process and stress-free day for the couples. It’s also great for couples, because we offer exclusive discounts to these venues, which they in turn pass along to their clients. There is, however, one downside.
Because we’ve partnered with more venues, we have received more leads and, in turn, have more weddings on the books as of January 1, 2019 than any previous year. These partnerships, coupled with the number of local bakeries that closed their doors in 2018, has created more of a demand for our cakes. Yay for us! This is a great thing for our business, but it means our wedding dates will book up faster than in the past. We used to recommend that couples book their wedding cake at least 3 months in advance. We are now recommending that couples book their wedding cake 4-6 months in advance. If your wedding is in May, June or October, we recommend at least 6 months. Those who are getting married on a day other than Saturday have more flexibility as Thursdays, Fridays and Sundays typically have more availability.
We are so excited about 2019 and have added staff and equipment to handle the growth in our business. We hope that after you choose your date and your venue that you’ll schedule your complimentary cake tasting and visit us! We can’t wait to talk cake with you! Happy New Year and Happy Engagement Season!